- First impressions are lasting.
- The front door greets the Prospect so make sure it is
clean and scrubbed-looking. Keep the lawn trimmed and
edged and the yard free of refuse. Be sure snow and ice
are removed from walks and steps.
- Decorate for a quick sale.
- Faded walls and worn woodwork reduce appeal. A new touch
of paint will often result in a quick, profitable sale.
- Let the sunshine in.
- Open draperies and curtains and let the prospect see
how cheerful your home can be.
- Fix the faucet!
- Dripping water discolors sinks and suggests faulty plumbing.
- Repairs can make a big difference.
- Loose door knobs, sticking doors and windows, warped
cabinet drawers and other minor flaws detract from home
value. Have them fixed. (When prospects see things that
need attention, they begin to worry about things they
can't see.)
- Show from top to bottom.
- Display the full value of your attic, basement and other
utility space by removing all unnecessary articles. Brighten
dark, dull basements by painting walls.
- Safety first.
- Keep stairways clear. Avoid a cluttered appearance and
possible injuries.
- Make closets look bigger.
- Neat, well-ordered closets show that the space is ample.
- Bathrooms help sell houses.
- Check and repair caulking in bathtubs and showers. Make
this room sparkle.
- Arrange bedrooms neatly.
- Remove excess furniture and use attractive bedspreads
and freshly laundered curtains.
- Can you see the light?
- Illumination is like a welcome sign. The potential buyer
will feel a glowing warmth when you turn on a your lights
for an evening inspection.
- Three's a crowd.
- Avoid having too many people present during inspections.
The potential buyer will feel like an intruder and will
hurry through the house.
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- Music is Mellow.
- But not when showing a house.Turn off the blaring radio
or television. Let the salesperson and buyer talk, free
of disturbances.
- Pets underfoot?
- Keep them out of the way- Preferably out of the house.
- Silence is golden.
- Be courteous but don't force conversation with the potential
buyer. He wants to inspect your house-not pay a social
call.
- Be it ever so humble.
- Never apologize for the appearance of your house. After
all, it has been lived in. Let the trained salesperson
answer any objections - this is his job.
- Stay in the background.
- The salesperson knows the buyer's requirements and can
better emphasize the features of your house when you don't
tag along. You will be called if needed.
- Why put the cart before the horse?
- Trying to dispose of furniture and furnishings to the
potential buyer before he has purchased the house often
loses a sale.
- A word to the wise.
- Let your realtor discuss price, terms, possession and
other factors with the customer. He is eminently qualified
to bring negotiations to a favorable conclusion.
- Use your realtor.
- Show your house to prospective customers only by appointment
through your realtor's office. Your cooperation will be
appreciated and will help close the sale more quickly.
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